Allison Goforth found an unexpected career in automotive sales by staying true to herself and putting relationships first.

Words by Anna Duncan Owens | Images by Justin Hunter

A career in automotive sales was never part of Allison Goforth’s original plan.

Before joining the team at Carl Cannon Chevrolet Buick GMC, Allison spent ten years working in the restaurant industry. Eventually, she was ready for something different.

“I never thought I’d end up in the car business, but I’m so glad I landed here,” Allison says. “I honestly love what I do. I love where I work, and I think that’s made all the difference.”

Automotive sales was a completely new direction, but instead of trying to fit her idea of what a salesperson should be, Allison found success by being herself and approaching customers in a way that felt natural.

For Allison, success in sales is not about having the perfect pitch. Her philosophy centers on how customers are treated and whether they know they can depend on the person helping them.

“Treat people right, do what you say you’re going to do, and be someone they can trust,” she says.

Allison says that philosophy reflects the values Mr. Cannon built the dealership on, and they are values she tries to live by as well. The relationships that have grown from that approach are among the most meaningful accomplishments of her career. When customers return to work with her or send friends and family her way, those referrals carry weight because of the trust behind them.

Allison also describes her experience as a woman in a male-dominated field as positive. More than anything, she says the business has helped her grow more confident in herself.

“I think this business has taught me to trust myself and not feel like I have to be anyone other than who I am,” Allison says.

That lesson also shapes the advice she would give other women considering automotive sales. She believes no single personality or approach is required to succeed.

“Do it! Just be yourself,” she says. “You don’t have to try to fit a certain mold. Work hard, be genuine, and find your own way of connecting with people.”

For Allison, finding her place in the automotive industry ultimately came down to realizing she did not have to change who she was to belong there. There was never a mold she needed to fit, only a place she was fully capable of making her own. 78