The Story of Us:

Sherer’s Drive-In

Sherer’s Drive-In opened in 1959 on Highway 78 bypass in Jasper. It soon became a favorite hang-out on Friday and Saturday nights for Walker County teens. By the mid-sixties, two more locations had opened: US 78 in Sumiton and US 45 in Tupelo, Mississippi. All three had the distinctive A-frame with "wings" for car stalls.

Besides being known for its burgers and fries, Sherer’s was locally famous for another reason: behind the large window of the A-frame was an auxiliary radio broadcasting booth for beloved WWWB radio disc jockey Johnny McPoland. On weekdays during the 1960s and 1970s, “Johnny Mack” could be spotted perched in his booth overlooking the Sherer’s parking lot and Highway 78, often flipping the microphone on during a song to bid a hearty “Toodle-Loo!” to listeners waving as they passed by.

After becoming vacant years later, the iconic building deteriorated over time and was torn down. A convenience store now stands on the site where teenagers once cruised around on weekends. 78