Words by Logan Fowler | Images by Al Blanton

Growing up in Jasper, Alabama, RaShaad Pendleton was drawn early to the study of people, what motivates them, what shapes behavior, and what captures attention. At the same time, he was fascinated by the creative side of marketing.

“As I got older, I learned that marketing is just another form of psychology and sociology — you use it to convince people to buy into a product, business, or brand,” RaShaad says.

That perspective helped shape both his academic and professional path. RaShaad attended The University of Alabama, where he earned a degree in public relations with a minor in general business. After graduating in 2020, he remained in Tuscaloosa to complete his Master of Business Administration.

Today, the Walker County native is building a career at the intersection of strategy, communication, and culture as a High-Value Accounts Manager for TikTok in Austin, Texas, helping major brands such as Ashley Furniture grow their digital presence.

“I really have enjoyed it,” he says of the move to a new city. “It allowed me to be out on my own for the first time and learn how to maneuver the world as an adult.”

But his ambitions extend beyond the corporate space. Through his own clothing brand, Signorè Club, RaShaad has found a way to blend his interest in psychology, branding, and community-building into something more personal.

“Just creating not only the brand, but a lifestyle where it’s building community among people who share similar interests and appreciation of life,” RaShaad says.

That desire to create connection, while still honoring the influence of those who shaped him, says a great deal about who he is.  Inspired by mentors such as former West Jasper Elementary principal Eric Smith, RaShaad hopes to give back to his hometown and encourage young professionals to remain disciplined in pursuing their goals. He also credits his entrepreneurial spirit to his grandfather, Joe Moore, whose Jasper barbecue spots, The Rib Cage and Joe Mo’s BBQ, were once beloved staples in the community.

Between the example set by mentors and the legacy of family, RaShaad has developed a clear sense of both where he comes from and where he wants to go.

“Showing up is a step in the right direction,” he says. “Have a plan, stick to it, and see it

through.”

That outlook continues to shape both the professional path he is pursuing and the community-

minded vision behind the life he is building. 78